User Experience & Interface Design  ·  System Integration  ·  Mobile Application Development  ·  Web Development  ·  Cloud Infrastructure

Award winning retail app for 16 malls.

The project required the creation of a new digital identity and design system. It also needed to ensure a smooth transition for users to the new shopper experience while having high control over certain parts of the mobile app in order to allow for changes to be made according to seasons and campaigns.

FAM successfully revamped the system to incorporate the latest design trends and technologies, enhancing the overall user experience and making the app more effective and engaging, by building a marketing-centric configurable framework and a custom-built integrated content management system.

Configurable home screen with mall filter functions
Account, Transaction History and Wallet screens
Web Application servers as the CMS for the mobile application
Utilise your rewards and e-vouchers in-store
Redeemable and purchasable catalogue items

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